1.What are the benefits of a website?
2.What do you need for a website?
3.What is "E-commerce"?
4.Do your services cater to individuals as well as small businesses?
5.What costs will be involved with establishing a website?
6.If I buy a website from you do I own it?
7.What are a website's advantages?
| What
are the benefits of a website? |
Simple. We'll call it the four M's: Money.
Media. Marketability. Masses. You're in business to make Money
- and to make it, you can't waste it. A website is the world's
most effective use of Money to purchase Media to Market to the
Masses.
The Internet is a very affordable Media and it functions 24 hours
a day, seven days a week, with no labor costs to watch it. The
Internet has the most inexpensive and widespread marketing capabilities
ever seen - period! And a website offers your services to the
Masses. Statistics show that the Internet is an excellent way
to market your business and sell your products and services. More
and more customers are logging on and making purchases, buying
services and researching choices and information through the Internet.
Why should you limit your business to your immediate locale when
the whole world is a keystroke away? You also gain major credibility
by having an Internet presence; effectively, you can look like
one of the big companies - all without wasting your money.
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| What
do you need for a website? |
Computer: Although highly recommended, it
is not necessary for you to have a computer but it is necessary
for those wishing to view your site.
ISP: an Internet Service Provider is how you connect to the Internet.
This ISP will provide you with an email address to communicate
by electronic mail (email).
Domain Name: This is www.yourname.com; your address or home page
on the Internet.
Host: An Internet presence provider. This is where your website
is stored for the world to view.
Website Design: You'll need all the codes, computer language,
scripts and graphics which, when put together, formulate your
website into a viewable form for the world to see.
FTP: File Transfer Protocol to transfer information to and from
your website for updates, repair, edits and changes. This is how
web designers communicate with your domain at the host.
Maintenance: Updates, additions, changes, and most importantly,
search engine analysis and submission of the pages that make up
your website.
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E-commerce is the buzzword for the new millennium,
and for very good reason. The Internet is changing the way business
is done with literally billions of dollars being made over the
Internet. E-commerce simply means Electronic Commerce. E-commerce
gives you the ability to accept payment over the Internet, by
either credit card or electronic checks. Through E-commerce, you
can sell products or services instantly to anyone in the world
without having to constantly monitor your website.
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| Do your services cater to individuals as well as small businesses? |
Of course! Our competitive and flexible pricing
makes professional website design affordable for individuals and
organizations. We can build a website for your club; a family
reunion, wedding, or other special event; a tribute to a special
person—the possibilities are endless. Tell
us what you have in mind.
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| What
costs will be involved with establishing a website? |
There are three cost elements involved with
developing a website and putting it on the Internet.
1. Website Development, Design and Start-Up Costs: This refers
to paying a website design firm to create the site and place the
site in search engine registrations worldwide. Costs also include
buying a domain name and a small fee for your host server configuration.
Included in this fee, at no cost, is advice or help in marketing
your website. Your website's final costs vary and are proportional
to site size and capabilities. Contact for a
free price quote. (We recommend never building a website without
a fixed cost quote in hand.)
2. Domain Hosting: Very affordable monthly fee
3. Periodic Editing, Update and Edits/Additions: Proportional
to amount of monthly work required.
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| If
I buy a website from you do I own it? |
Yes, once the website is complete
you "own" it. Our clients are not obligated to host with
us (even though most do) and are always free to have anyone they
want work on their website.
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| What
are a website's advantages? |
This is a big question with a
multitude of answers.
Development and distribution costs are extremely low. When you
compare the cost of establishing a website to what it costs to
promote your business in print or on the air, you'll see that
a website is the cheapest form of marketing ever created. A radio
campaign featuring several 30-second spots per week for three
months could run you $5,000 - $10,000. That gets you five minutes
per week of exposure for three months in the local area only.
Newspaper and magazine ads are similarly highly priced, and they
only last for the life span of that particular publication. A
website has virtually limitless space.
You could put up a website with dozens of photographs and several
thousand words for under $3,000 for the first year, and keep it
up and running for a few hundred dollars per year after that.
What would it cost to run a newspaper ad of this size for a year?
Imagine how much it would cost to produce a catalog for 200 different
products, and keep it in consumers' hands for an entire year.
You can accomplish this with a website very easily, with low development
cost and almost no distribution cost. Websites are in full color
- a palette of 16.7 million colors for your photographs alone.
A website is accessible globally; that means your website can
be viewed by anyone, anywhere, as long as they have Internet access.
There are no physical limitations to broadcast areas as in radio,
no circulation region restrictions as in newspapers or magazines.
You can keep your website more current more affordably than any
other media; you can update a website immediately, and as often
as you like. Imagine you sell products whose prices fluctuate.
With a website, you can change these prices every time they go
up or down, so your marketing materials are always accurate.
In addition, with a website the little guys can compete with the
big guys since a website is economical and not limited by size.
This means a small business can present as large or creative an
image on the Internet as a bigger company - with the right design
team. A website also allows easy, safe communication between the
consumer and you so that anyone who visits your site can contact
you at any time by sending an email. Unlike communications that
originate from other forms of advertising, consumers who send
emails don't have to deal with many problems of everyday business:
pushy salesmen, remembering to call during business hours, having
to battle crowds to get to your stores, spending time waiting
on voice mail or getting the wrong information. It's convenient,
easy, and safe for the consumer. Email is also convenient for
you. You can respond to all your customer inquiries at the same
time, and do it when you have a free moment - not in the middle
of rush hour when someone calls up to ask for product information
or directions to your location. You can save money on tech support
and answering questions. If your employees spend a lot of time
answering the same questions and sending out the same material,
you can reduce that labor cost significantly by providing the
information on the website. For instance, a client can avoid having
to mail or fax information for over 1,000 phone call solicitations
in a one-year period simply by providing the information on their
site. That improves on labor costs and provides a real cost savings
in reduced long distance phone bills (for faxes) and postage.
Your website can also take orders while you sleep as people can
place orders on a website at any time, day or night. But most
importantly, no salesmen manning the store, no utilities, no insurance,
no payroll...computers don't need a benefit package or overtime.
For every second of every day, your website is working for you!
As to your choice for website design, if a designer can't tell
you why a website is a unique marketing tool as we have here,
how successful will their website be? Are they helping you to
develop a marketing mechanism or are they selling special effects?
Is it an intelligent tool for driving business or an overpriced,
turbo-charged business card? Make sure you choose a designer with
marketing expertise, experience and skills - !
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